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Sales Price Calculator

Free online tool that helps you calculate the selling price of a product or service based on cost factors, profit margins, and other pricing considerations.

Sales price
Profit amount

Profit margin vs. markup

Profit margin and markup are both important concepts in pricing, but they are calculated differently and serve different purposes.

Markup is the amount added to the cost of a product to arrive at the selling price. It is usually expressed as a percentage of the cost. For example, if the cost of a product is $50 and the markup is 50%, the selling price would be $75 ($50 cost + $25 markup).

Profit margin, on the other hand, is the percentage of revenue that represents profit after all costs and expenses have been deducted. It is calculated as profit divided by revenue, expressed as a percentage. For example, if a business has revenue of $100,000 and a profit of $20,000, the profit margin would be 20% ($20,000 profit / $100,000 revenue).

While markup is focused on determining the selling price of a product or service, profit margin is focused on measuring the profitability of a business. Profit margin takes into account all costs and expenses, including those associated with production, marketing, and sales, and shows how much profit is being generated from each dollar of revenue.

In general, profit margin is a more useful metric for businesses because it provides a more complete picture of profitability, taking into account all costs and expenses. Markup, on the other hand, is a simpler calculation that can be useful for setting prices quickly and easily. However, it may not accurately reflect the true profitability of a business.